Sustainable Software means that anybody can have a free access (for test and development purpose) to the full source code, can modify it and can redistribute it. This will modify the role of traditional partners and system integrators. They can now offer their own development services without having to rely exclusively on a software vendor.
So you will find some of the best practices regarding sales and distribution of your program in the following sub-pages:
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Managing a network of resellers
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Managing new distributions based on your technology